By Niyi Tabiti
Some months back I was at Eko Hotel and Suites,Victoria Island to attend the press briefing hosted by a team from African Fashion International, a South African company involved in the organization of top fashion weeks like Cape Town and Jo' Burg Fashion Weeks etc.Someone raised an issue that I would never forget. The person said,the reason why the craze for african clothes have not been propagated around the world is that most designers from here price themselves out of the market. Someone would make a design out of ankara that would cost just few dollars and expect to sell for hundreds of dollars or more. Too bad, we all know that most ankara have 'short life span'...assuming the fabric can also stay for long, then all well and good.
We all know for sure that even the biggest designers in the world still have clothes one can buy as low as $30.I know some Nigerian designers who will rather make a dress with a price tag of about $1000!Can you imagine?Even re-sellers, put 'killing' figures on their dresses.Yet they rarely sell anything.Well they have 'show off' or is it showroom where they only go everyday, have a drink and gossip with their friends.
Check some of it below
The clothes that she is selling are cheap mass produced stuff from china. Dont see why she cannot get a factory in Nigeria to make them. I am not hating on her work, i just think if they want to stop charging unnecessary amounts, the quality should not fall to such extent.
ReplyDeletecongratulations to her!
ReplyDeleteShe's doing d damn thing