[caption id="attachment_3404" align="alignleft" width="225" caption="Nneka"][/caption]
Nigerian born artist NNEKA is now the new face and brand ambassador of
Nigeria’s 4th largest telecommunications operator and leading
“triple-play” (mobile, fixed wireless voice, wireless broadband)
In a press conference on the 31st of January, 2011, Starcomms revealed
the soulful singer as its first ever brand ambassador.
Starcomms has stated that the brand endorsement is not a re-branding
of Starcomms but an affirmation of what Starcomms is really all about.
Starcomms fresh new campaign comes with a new payoff line “Hear for
you” emphasizing that Starcomms is truly a listener of its users and
Starcomms described NNEKA as one of the most talented Nigerian singers
and also described her as an artist that aptly represents a listening
ear which is true to the new Starcomms tag line.
Artist NNEKA who recently won “Young Person of the Year” at this
year’s Future Awards is truly an artist on the rise and is the first
woman to be chosen solely as an ambassador for a telecoms company in
NNEKA’s music range from deep soulful ballads like her “Confession”
tune to modern reinventions of the UK sound to funk-driven Hip Hop.
Even though she sings more than she raps, she claims Hip Hop as her
primary musical roots and an important source of her inspiration.
NNEKA’s accomplishments in 2010 ranged from television performances on
the David Letterman Show, to Performances at the Lilith Tour, to
touring with Nas and Damian Marley to performing all over Europe and
Africa. She was also nominated Best Female at the MAMA Awards 2010.
NNEKA and her music have been featured in high profile publications
both locally and internationally.
Starcomms chose NNEKA because she represents a new & progressive
Nigeria that needs to be heard; a Creative, Innovative and progressive
new youthful generation who are the future.
NNEKAs year has kicked off fairly well with her new endorsement and
has a lot more down the pipelines for her listeners and fans.
NNEKA wishes to use the Starcomms platform as a vehicle for the better
good of Nigeria including her foundation (ROPE) which seeks to tap
into creative qualities of disadvantaged children in Nigeria/Niger
Delta Region and Starcomms will be supporting NNEKA in this endeavor.
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