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HHWA GULPS HUNDREDS OF MILLIONS



All is now set for the 4th edition of the Hip Hop World Awards.

There are indications that the awards team headed by Ayo Animashaun is leaving no stones unturned in making the awards ceremony a success; ready to do all it takes to beat the standards of last year’s event.

A reliable source disclosed that ‘More than a hundred million naira has been pumped into the mastery of the awards, the organizers are planning to fly the nominees, the presenters, performers as well as showbiz journalists, and they will see to it that they are lodged in one of the best hotels in the FCT’

Also investigations have it that International Conference Center; Abuja- the venue for this year’s awards cost the organizers over 7 million Naira.

Recall that the Hip Hop World Awards team was also responsible for Banky W and Kemi Adetiba’s tour of Brazil and Dubai in February 2009.‘We always look out for individuals who believe so much in themselves and who have all it takes to represent Nigeria anywhere in the world. That’s what we saw in our past hosts, and that is what we see in Kemi Adetiba and Banky W, and we’d do anything to see to it that they get everything they need to do what is expected of them’ Ayo had told news men at a press conference where he introduced Kemi Adetiba and Banky W as hosts of this year’s awards on February 10, 2009.

The honours event, which became the first music awards in Nigeria to give out prizes to winners in 2006 (with cash prizes attached to the next rated category), is also dangling a brand new KIA optima 2008 edition at the winner of this year’s Next rated category. Last year, Mo Hits act Wande Coal went home with a Brand new Hyundai Sonata Sedan for emerging winner of the Next rated category.

The yellow carpet which is usually a display of poise and razzmatazz reportedly cost the organizers nearly a dozen millions in 2008. But going by the size of the International Conference Centre, there are indications that it might cost far more than that this year. ‘The budget set aside for the yellow carpet is huge, so huge you won’t believe it’ our source squealed

When probed further, one of the organizers who craved anonymity discloses ‘The video for the award’s theme song was shot at the Teslim Balogun stadium on Thursday April 23, 2009, and a lot of celebrities were present, Kemi Adetiba was the director, and she was assisted by Wudi and former MTV Base’s Femi Olagbaiye, so you can imagine how much that has been spent’.


Viewers should expect the video on air anytime soon. The video depicts the theme of this years awards ‘a prize to die for’ as there was a boxing ring where two boxers fight to the death for a prize. Banky W and Eldee the Don served as Managers who had placed their money on their individual boxers while MI and Kel encouraged the boxers not to give up.

The song which featured MI, Banky W and Kel was produced by ELdee the Don

When contacted, Ayeni Adekunle, the Media director for the award says ‘Of course HHWA is a big- budget event, and there is no doubt that a lot of resources will be pumped into making it a success, but we can’t disclose any figures. ‘All I can say is that the major sponsors this year are MTN and Lipton tea’ he added.

Inside sources however maintain that this year’s awards will gulp over a hundred million naira, an amount far more than last year’s budget. The organizers are flying and accommodating presenters, performers, the hosts, some select journalists and all nominees. There are speculations that in all, they will be flying and accommodating about 500 people.

Also to be expected are ‘yet to be disclosed guest’ international artistes.

Already tagged ‘a prize to die for’, this year’s awards plaque popularly called Headie is made of pure 21 carat gold, and 19 of the prestigious award will be given out to winners of the various categories. The Headie plaque is designed by ACE Awards in England, an international awards, plaques and trophies manufacturing company based in the UK.

The fourth edition of Hip hop world awards will hold in Abuja, Nigeria at the International Conference Center on May 16, 2009

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