The X3m records’ prized act is not your regular singer, and with an uncommon style that combines rock, r ‘n’ b and soul, He has made a fusion which he calls “soft rock”. And as fans and critics thirst and hunger for good music, Paschal Uche Ejikeme effortlessly brings it to the table.
His singles Mitchell, Love should last and lie for you, enjoyed massive airplay on radio in 2006 and won him the most played artiste in Rhythm and Cool FM. His genre of music he has established is basically soft rock, but he makes use of constant elements from his environment which he spices with catchy and diverse atoms. This is why most of the time; Etcetera is often mistaken by many to be a foreign artist when they hear his music.
And now, the act has done it again as he released a video titled ‘Hello’ on April 1, 2009
The video for ‘Hello’ which was shot in Cape Town, South Africa by David Wacklin shows Etcetera trying to encourage everyone that they can be what they want to be if they put their mind to it. ‘I am trying as hard as I can to make the best out of rock music and out of myself. I don’t want to be referred to as a local artiste, as a musician, I wouldn’t mind if I am being compared with what we have out there’ Etcetera says
He is presently in the studios working on a yet to be titled second album.
The singer-songwriter is currently signed onto X3m music, a record label managed by Steve Babaeko. The record label was responsible for the release of his debut self titled album ‘Etcetera’ which rolled out hit tracks such as Biafra, Life for you, Michelle, love should last and Miss H’s IV