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Peak Celebrates 60 Years of Nourishing Nigeria with Quality Dairy Nutrition

Dolapo Otegbayi, Marketing Manager,
FrieslandCampina WAMCO Nigeria Plc; Tarang Gupta, Marketing
Director, FrieslandCampina WAMCO Nigeria Plc; Nwankwo Kanu,
Nigeria’s Ex-International; Rahul Colaco, Managing
Director, FrieslandCampina WAMCO Nigeria Plc and Wilco Van
Dijken, Sales Director, Modern Trade, FrieslandCampina WAMCO
Nigeria Plc at the Peak 60th Anniversary Celebration Event
held at Eko Hotel on Saturday, May 23, 2015.
A milestone is here for Peak, as it celebrates its 60 years anniversary!
FrieslandCampina makers of Nigeria’s favorite dairy brand - Peak Milk - celebrates its sixty years anniversary. Since its presence in the Nigerian market, Peak milk has been delivering consistent quality dairy nutrition to its teeming loyal consumers residing in East, West, North and South of Nigeria.

"Over the last 60 years, Peak has continued to be strong throughout the several changes in the market," said Rahul Colaco, Managing Director of Friesland Campina. "Our success is attributed to two things: First,
a singular focus, which is to nourish Nigerians with quality dairy nutrition in order to reach their Peak. Second, we continually explore ways to not only stand out of the crowded shelf but to touch the consumers in every single part of their lives." Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages. The Brand’s positive results and success can be attributed to always connecting with the consumers, supporting its Key Business Partners and general public to pursuing their aspirations and reaching for their Peak!

Gordons the comedian making people laugh at Peak at 60 event at Eko Hotel

Iretiola Doyle performing at Peak Event

Yemi Alade Performng at Peak 60th anniversary in Lagos.
To surprise her loyal consumers, Peak unveils a new packaging for Peak Evaporated milk. Based on research and Peak consumers’ expectation, Peak introduces an easy opening and closing device for its Peak Evaporated Milk. 
“Several demographic as well as lifestyle influences are responsible for the drive for convenient solutions to food packaging” said Mr. Tarang Gupta, Marketing Director of FrieslandCampina WAMCO. “Peak Easy Open is specifically designed to meet the needs of consumers who consciously seek convenience; and are looking for packaging solutions that fits their busy lifestyles.”

Peak 60th success story is full of special moments to remember; this is the reason the Brand has chosen to celebrate with those that love her and remember the past years. A new 360 degree Integrated Marketing Communications campaign themed “The Future is Bright; Reach for Your Peak” is launched and this focuses strongly on emotional characteristics and values consumers’ link to Peak, with the objective of reinforcing the Brand’s love connecting with our broad spectrum of consumers as well as reminiscing the most important moments in its history and lives of consumers. Peak 60th anniversary will be celebrated in a powerful highly emotional TV commercial created by the advertising agency Insight Communications. The message of Peak via this campaign is to bring back good feelings of how the brand has been part of our lives. How in our pursuit of excellence in our daily lives we have used the Peak cans to bring to life our imagination and used it to fuel our dreams. It also shows the Brand’s commitment to feeding the aspirations of the future consumers.
Peak 60th anniversary campaign runs throughout 2015 with series of supporting events and surprises that has been created to keep consumers engaged.
Consumers can join the celebration on and
About FrieslandCampina WAMCO Nigeria
FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954 through its iconic brand Peak Milk. Our Company is a multinational manufacturing company and an affiliate of Royal FrieslandCampina of The Netherlands, one of the largest dairy cooperative in the world. We are the makers of Peak, Three Crowns and Friso brands of milk in Nigeria. Over the years, FrieslandCampina WAMCO has maintained leadership of the Evaporated milk market with its Peak brand. Guided by an inspiring mission, Nourishing Nigeria with quality dairy nutrition, we are unwavering in the provision of quality, nutritious milk products to Nigerians.

To further increase its local content and support Federal Government’s initiative to grow the Agriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development Program (DDP) in August 2010. This is gradually developing into a full national program as the Company is dedicated to making the initiative a success by ensuring the transfer of Technology Know-How on milk production to Nigerian farmers. The Company plans to further train and consult with farmers, with the support of the Government.

FrieslandCampina WAMCO Nigeria PLC will maintain its No. 1 position as the nation’s leading milk manufacturing Company by investing in its people, capacity expansion projects and by being an excellent corporate citizen. 

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