According to the company, the lucky consumers of Peak were presented with their prizes at a location nearest to their homes and will redeem their cash in selected First Bank branches through First Monie, the financial partner of the promo.
Comfort Anthony, an Abuja based hairdresser and student won the first one million naira of the 60 million naira promo. She intends to expand her hairdressing business with the money among other plans.
Winners of a million naira in the promo so far are Minchi Dandoka from Abuja, Mohammad Shayau from Kebbi State, Jefrey Kor from Benue, Franca Chire, Custom officer from Jos, Ndubuisi Dibio from Enugu, Sheu Abdulahi from Abuja, Danjuma Garba from Yola, and Okpara Gregory, a trader and student from Lagos.
Others are Ikaroha Samuel from Kano, Raji Muideen Taiwo from Lagos State, Atsacha Ishaku, a student from Maiduguri, Mrs Amaka Nweke from Enugu, Chris Ikoh from Kano, Aniamalu Nnamdi Fabian from Enugu and Ugochukwu Okafor also from Enugu.
One of the winners, Franca Chire, a Custom officer in Jos expressed happiness with thanks to Peak for the rear ‘gift’ given to her.
“Oh goodness, thanks so much peak for putting smiles into my face. I am over joyous. I’m really excited. The lord has done me well.” Franca stated with happiness.
Another winner, Ndubuisi Dibio, a petty trader and an electrical building technician who resides in Awgu Local Government area of Enugu State disclosed he heard about the promo on a television program.
Ndubuisi claimed he had to buy two cartons of Peak brand in order to win and that his effort was not in vain after he was declared one of the winners of a million naira.
“So I bought about two cartons of peak milk. I am very happy, I give thanks to God. I will use the money to improve on my business and also for further studies.”
“Well I was hoping to win and prayed to God to make me one of the lucky winners in the promo. I participated to win and not to lose, I thank God for making me one of the winners of this unique promo.” Ndubuisi stated after collecting his cash prize of a million naira.
Meanwhile, consolation prizes of N1,000, N5,000, N10,000 and N15,000 among others prizes have also been doled out in different categories to other participants of the promo across the country.
Peak ‘Reach for Millions’ promo is part of 60th anniversary celebration of the Peak brand in Nigeria. The promo is targeted to reward consumers for 60 years of loyalty and patronage and also to build brand love with consumers who have been consistently consuming and are willing to consume more of Peak.
Speaking during the cheque presentation in Enugu, Mr. Rahul Colaco, Managing Director, FrieslandCampina WAMCO told the audience that the Peak ‘Reach for Millions’ promo is designed to transform 60 consumers into instant millionaires.
He said, “This promo is aimed at rewarding loyal customers who have decided to identify with the brand. This promo is just another channel for us to say a big thank you to consumers who have stood with brand for the past 60 years. To this end I say congratulations to all winners and participants of this rare promo.”
He further stated that the response and participation so far is indicative of the positive acceptance of the promo by consumers across the country and urged other consumers who are yet to partake to take advantage of the promo which he claimed will be most rewarding and gratifying.
He stated that all consumers need to do is to buy any Peak milk range except the Peak 123 baby product and look for a unique bar code starting with ‘BN’ on it and text the code to 55331.”
FrieslandCampina WAMCO, makers of the Peak brand have set aside 60 million naira for 60 lucky consumers in 60 days. 16 million naira has been won while 44 million naira is still up for grab. The promo ends in September, 2015.
For more information, consumers can check: www.facebook.com/Peakmilk, www.peakmilk.com.ng and www.youtube.com/PeakMilkNG or simply text PEAK to 55331